Download your fundraising guide

Thank you for signing up to the People Move challenge – you are doing something amazing to stand up for migrants’ rights!

Every penny you raise will support people battling against the hostile immigration system so they can get on with their lives in the UK.

Here is your step by step guide to fundraising for the People Move challenge!

1. Create your JustGiving page

You will need to sign in or create an account on JustGiving. Then, use this link to create your fundraising page for the People Move challenge.

If you’re already registered but are having trouble signing into your account, here’s some advice from JustGiving.

2. Write your fundraising story

Now it’s time to write your fundraising page. Here are a few things you could think about when writing for your fundraising page:

  • why are you taking action for migrants’ rights?
  • what motivated you to join the challenge?
  • why did you choose your People Move challenge – whether that’s walking, running, cycling or something else?
  • how can people support you? Remember, not everyone can donate, but sharing your fundraising page and helping to spread the word is also really helpful!

The more personal you can make your page, the better.  So if you have first-hand experience of the UK immigration system (or have heard about the toll it takes on people) and feel comfortable  writing about this, please do so.

Here is some sample text, feel free to edit and use this!

Hi! I’m [name] - thank you for visiting my fundraising page.

This September, I’m going to be [insert challenge] in support of migrant communities. I’m doing this because I’m upset by the increasingly hostile environment for migrants in the UK, and I want to do something about it. Over the past few months we’ve seen the government push for new laws that could land people in prison just for seeking safety in this country. And we’ve seen the media continue to use migrants as scapegoats, stoking xenophobia and racism.

People who have come here to make it their home should be able to put down roots and thrive. Instead, too many are left without basic rights, and demonised by politicians and the media. It doesn’t have to be this way – that’s why I’m taking on the People Move challenge, to raise funds for the Joint Council for the Welfare of Immigrants (JCWI).

JCWI is a charity that provides legal advice to migrants, and campaigns for a fairer immigration system. Their legal team fight for the rights of asylum-seekers, undocumented migrants and even people who’ve lived here their whole lives, but aren’t considered British. They get people off deportation flights, out of detention, back to their homes and families.

JCWI also campaigns to scrap the hostile environment, and inject a bit of humanity back into our system. They work with migrants, grassroots campaigners and politicians to push for change. This work is so important at a time like this, with migrants’ rights under ever greater attack.

At times like these, it can be hard to know where to start or what to do. I’ve taken on the People Move challenge because it’s a practical way to take action – every penny raised will support JCWI’s work fighting for the rights of migrants, and for a more just society.

  • £10 could cover the cost of an asylum seeker’s public transport for an appeal hearing.
  • £20 could contribute to the cost of running JCWI’s helpline for undocumented migrants – providing free legal advice to people who may have spent years too afraid to seek help due to the Hostile Environment
  • £30 could help pay for a training session for grassroots activists on how to fight for change in Parliament.

I’m so grateful for any and all donations! And if you are not able to donate right now, please could you help me spread the word by sharing this page on social media or with friends or family? Together, we can do something amazing and help secure a fairer future for all of us!

Thank you!

3. Add a photo

People who add a photo to their page tend to raise 14% more, according to JustGiving – so it’s definitely worth doing! Instructions are here.

You could pick a picture of yourself doing the activity you’ve chosen, or something else that you think will attract people’s attention when they first get to your page.

4. Set a fundraising target

There’s no minimum fundraising target for taking part in People Move – so the target you set is up to you! It is worth setting a target, as people who do usually raise up to 46% more.

Not sure where to start? We recommend aiming for between £100 - £150 to start with. If you hit that target, you can always increase it later on!

5. Spread the word on social media!

Once your page is looking perfect, you can share it on social media. There are ‘share on Facebook’ and ‘share on Twitter’ buttons built into your page, and you can find more tips and advice here.

Try tagging friends and family and ask them to share your page.

You can use our social media pack, with graphics, to help spread the word. Remember to use the hashtag #PeopleMove2021 on Twitter or tag us in your posts - this means we can boost your posts by sharing them too!

Twitter: @jcwi_uk




You can also share Jack's story or our People Move video with family and friends, letting them know how to stand in solidarity with people whose lives are put on hold - and even at risk - by our cruel immigration system.

6. Contact your friends and family directly

Don’t forget to reach out to friends and family directly too, especially if they’re not on social media. Let them know what you’re doing and why!

You can send emails directly from JustGiving - details are here. 

7. Get your People Move goodies!

We are selling People Move t-shirts and running/cycling bibs in our online shop now. Use code move2021 to get 50% off!

8. Take part in the People Move film

We are putting together a short film featuring some of the incredible walkers, runners, cyclists and wheelchair users taking part in this year’s challenge! We’ll send an email with details but drop us a line [email protected] if you want to find out more!

9. Let people know your updates

Keep people up to date on your training, and what their support means to you, on social media and your fundraising page.

You can keep track of your training and the challenge itself using a free tracking app like Strava or Map My Run – it’s completely up to you. You can link Strava to your JustGiving page in three simple steps – instructions are here.

You can use your fundraising page to thank your donors for getting involved. Let them know how encouraging their support is and how much it means to you that they are getting involved.

10. Get in touch with local media

Local journalists are always looking for stories from the area, and often feature fundraisers – especially if they have a personal reason for taking on the challenge or are doing something a bit unusual!

The website of your local paper or radio station will probably list an email address you can use to let them know about your challenge. There might also be phone numbers listed there, which can be a more effective way of getting in touch and not getting lost in a pile of other emails.

Try to keep your email to the journalist as brief as possible, and make sure your subject line is short and punchy. Consider something like: “Locals get moving to raise funds for migrants’ rights.”

As for the content of your email, try to follow the format below:

<First paragraph> Who, what, when, where and why – give details of who is taking part, say that you’re taking action to stand up for migrants against Hostile Environment policies, give the location, date and time, and reflect briefly on why you are taking part.

<Second paragraph> Brief background about what is wrong with the immigration system right now. A few points you could include:

  • People have always moved – down the road, to a new city, and sometimes across borders. We all want to be part of welcoming communities, but the Government has created a hostile environment for migrants.
  • The new anti-refugee ‘Borders Bill’ could see people put in prison for seeking asylum in the UK.
  • It is incredibly expensive to get the permanent right to stay in the UK – a migrant on the 10-year pathway will pay £12,937 in application fees before they secure the right to stay in the UK.
  • Victims of the Windrush scandal are still waiting for justice, after they lost their jobs, homes and some were detained and deported. Two years after the Home Office promised to right its wrongs, very few people have seen justice. MPs said in July 2021 that the Home Office is “failing the Windrush generation again.”
  • We need an end to the hostile environment and a system that treats us all fairly and equally.

<Quote from you explaining why you decided to take part>

Once the journalist gets back to you to ask for more details, let them know that they can contact JCWI by emailing [email protected] if they would like a comment from our organisation. 

Got a question?

Get in touch with us at [email protected] and we will be happy to help!

Thank you!

Ready to go? Sign up now!